I have been compensated for my time by McNeil Nutritionals, LLC, the maker of SPLENDA® Sweetener Products. All statements and opinions are my own. I have pledged to Blog With Integrity, asserting that the trust of my readers and the blogging community is vitally important to me.
When I hear people say they don’t use low calorie sweeteners because they believe they’ll lead to food cravings, I’m always surprised. When I want something sweet and chocolaty I just reach for a dish of sugar free chocolate pudding or cup of no added sugar hot cocoa because they always satisfy me, and with far fewer calories than if I went for the full sugar version!
I have used a number of different no and low calorie sweeteners in my life, and continue to use them, and have never experienced anything close to a craving when eating a food or drink containing them. My experience is confirmed by studies that show people did not report increased appetite when given food and beverages sweetened with sugar substitutes.
All of the discussion over whether these sweeteners can really make us eat more, or want to eat more, got me thinking about just how complex our eating behavior really is. After reading this brief summary I think you’ll agree there are more triggers to food cravings than sweeteners.
Learning to Eat
Human beings come into the world with two basic drives that control when we eat: hunger and satiety. Hunger makes us seek food and satiety keeps us from thinking about it again until we are hungry again. You can see these innate mechanisms at work in any healthy newborn baby.
We do not start out life knowing what to eat. We must be taught what is edible and how to feed ourselves. These lessons are shaped by many things. Think about how your own food choices have been influenced by your family food traditions, religious dietary practices, health beliefs, food labeling, cost, advertising, peer pressure and serving sizes, just to name a few. Our exposure to the many factors that shape our own eating behavior begins at birth and continues throughout our lives. These influences are part of every food decision we make.
Separating Our Wants from Our Needs
Now let’s get back to those internal signals, hunger and satiety. When a wide variety of good tasting food is readily available virtually all of the time, external forces can easily override the internal signals that tell us when to eat and how much. If that happens often enough we soon have a difficult time telling the difference between our hunger (a physiological need for food) and our appetite (a psychological desire to eat). If you’ve ever ordered a delicious dessert right after eating a three course meal then you know how your appetite can get the best of you!
Ignoring our internal signals of hunger and satiety can also explain why some people think drinking a diet soda can make them overeat. Here’s what may really be happening: if someone is hungry and grabs a can of diet soda instead of getting something to eat, they will still be hungry soon after they finish the soda. Since a serving of diet soda has little or no calories, it’s like drinking a glass of water. The longer they ignore the feeling of hunger the greater the likelihood that they will overeat when they finally get some food because by then they are really hungry. But that is not the fault of the diet soda; it was hunger all along!
These are just some of the examples that illustrate how complex human eating behavior is compared to other animals. Our individual eating behavior is also unique when compared to other people, whether family members, friends or folks we’ve never met around the world. You could say no two people eat in exactly the same way.
That is why I do not believe low calorie sweeteners, such as SPLENDA® Brand Sweetener (sucralose), can make us eat more or crave sweets. But it’s reassuring to know there’s plenty of scientific evidence that shows low calorie sweeteners do not stimulate appetite or food intake and don’t cause weight gain. In fact, millions of people use them every day to help with weight management, but when people overeat, there are a million other reasons why.